Package Design – A Candy Bar

The first to eat candy were the cavemen when they ate the honey from bee hives. 3500 years ago the Egyptians combined fruits and nuts with honey to make candy. In the Middle Ages sugar was expensive so it was a product that was available only to the wealthy. Boiled sugar candies were popular in the American colonies and in the 1800s American factories were producing “penny candy.” Milk chocolate was made by Switzerland’s David Peter who added milk and created the first milk chocolate in 1876.

  • Richard Cadbury introduced the first Valetine’s Day box of candy. He decorated a candy box with a painting of his daughter and her kitten. This was in 1868. Candy Hearts were first made by the early colonists by scratching love notes on candy. Today around 8 billion candy hearts are made each year with the familiar “Be Mine” and “Kiss Me” inscriptions on them.
  • Today, during the first four weeks of Christmas nearly 2 billion candy canes will be sold.
  • Cotton candy usually found at amusement parks and festivals was once called “fairy floss.” The first machine for making cotton candy was patented in 1899.
  • George Smith claims to have invented the first Lolly Pop in 1908. He named it after his favorite horse, Lolly Pop.
  • In the 1880′s a new tri-color candy design was introductd by George Reinninger. It was called Candy Corn. The candy is made in layers with the orage part first followed by the yellow and then the white topping placed in triangular molds. Today over 35 million pounds of candy corn are made each year.
  • The original chocalote bar was made of a bittersweet chocolate. In 1875 David Peter and Henry Nestle added evaporated milk to chocolate to create milk chocolate. Now all sorts of other ingredients are added to the chocolate bar, such as caramel, peanuts, almonds, and coconut.

Today candy is a sweet treat found in most every home. 99% of households will purchase candy at least once a week as reported by the National Confectioners Association. Sweets are a key element in most every American holiday celebration.


Your Assignment:

You will be re creating a candy bar label in the style of a “famous” artist” (see list below to choose the artist). Gather and use the information to create a composition that incorporates aspects of the style and techniques of the artist selected. Art Cyclopedia

Pablo Picasso(1881)    Vincent Van Gogh (1853)   Romare Bearden (1912)   Chuck Close (1940)   Rene Magritte (1898)   Andy Warhol (1928)  Annie Leibovitz(1949)  David Hockney(1937)    Jean Michel Basquiat (1960)   Lichtenstein (1923)   Henri de Toulouse Lautrec (1864)   Theodore Geisel (Dr. Seuss) (1904)   Richard Diebenkorn (1940)  Jasper Johns(1930)  Man Ray(1890)    MC Escher (1898)   Georgia O’Keeffe (1887)  Norman Rockwell (1894)   Keith Haring (1982)   Wayne Thiebaud (1964)  Salvador Dali (1904

To develop an understanding of a “famous” artist’s techniques and styles and apply the styles and techniques to the design (Elements of Art: line, shape, color, value, texture, mark/point. Principles  of Art: balance, contrast, emphasis, rhythm, pattern, unity, repetition, etc.) to create a successful composition.

Complete a sketch on paper – a “mock up” – showing what the wrapper will look like. Use drawing paper, colored pencils and pencils provided.

The final art will be created in Illustrator and/or PhotoShop and printed out to “wrap” your re-created candy bar.


  1. Decide on the candy bar you would like to re-create. Purchase an actual candy bar to use as reference.
  2. Photograph your actual candy bar in the Computer Lab Photo Booth. Be sure to get the best exposure by using the manual setting on the cameras. It may take a few shutter speeds to get the correct exposure. Correct the best image in PhotoShop (Brightness and Contrast).
  3. Record the actual measurements of the entire wrapper. Determine where the wrapper folds, closes, and wrapper paper overlaps. Where is the printed information? Where does the images sit on the overall wrapper? Look at different color schemes used to create the wrapper. There should be a printers alignment color mark somewhere.
  4. Recreate the label – actual size – to reflect the style of the artist. Adjust the color and type font to reflect the attitude of the artist. Determine how the candy wrapper will change – what will the color scheme be? How will the color look? What is the type font?
  5. Add all text, the bar code, and art work.
  6. Save the Adobe files as jpgs and send final completed art to Ms. O to have printed in full color.
  7. Cut out the label and recreate the candy wrapper. Wrap your “candy bar” in the new label and photograph in the Computer Lab Photo Booth.
  8. Upload your original candy wrapper and “new” recreated candy wrapper to your web page.

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